The digital revolution requires omnichannel marketing for marketing success.

There is one strategy that often gets overlooked, and that is direct marketing.

Chris Christiansen, a copywriter and art director friend of mine found in the Seattle area, shared a one-page list with me entitled “Eleven-Point Checklist for Direct Mail Success.”

When projecting your results for direct mail advertising, the smallest list and most responsive list is your file of active and past customers.

The experiences accumulated over my last 40 years in advertising have given me a bird’s eye view of the contrasts between direct and general advertising. These contrasts continue to assert themselves in the digital world where direct marketing plays such a pivotal role.

Direct mail remains a powerful marketing tool for B2B companies seeking to generate quality leads and drive business growth. However, ensuring successful lead generation through direct mail requires a strategic approach that maximizes impact and engagement. In this article, we will explore key factors that contribute to a successful direct mail campaign for B2B lead generation.

Based on my experience, allocating 75% of the direct mail budget within five months before the enrollment deadline is optimal for delivering the maximum CPA and sales volume requirements.

Even if you've worked in the direct marketing field for just a short time, you know that branding and direct marketing strategies do not always live in harmony. When developing creative work,

But to my surprise, my session was the best attended! And what was even more surprising was that the attendees were primarily vendors seeking guidance on how to sell their products to advertising agencies.

What do today's employers want when they are looking for direct response talent? Are they making wise choices when they interview and hire direct marketers? What do you think?