Direct Response Strategy for Profitable Growth
I am a Direct Response Consultant who works directly with CEOs and senior marketing leaders to strengthen customer acquisition performance and long-term profitability. When response stalls or costs rise, the visible issue rarely reflects the real constraint. I help leadership define what is economically true before allocating additional capital, expanding volume, or revising creative. That clarity protects margin, strengthens retention, and positions the business for disciplined growth.
Strategic Clarity Before Execution
For more than four decades, I have worked in direct response at a senior level, helping organizations improve measurable performance across direct mail and multichannel acquisition programs.
I am independent. I do not sell printing, production, or software. My responsibility is to think clearly about structure before capital is committed and tactics are deployed.
That means examining how response is defined, how allowable cost targets are set, how deeply your market is penetrated, and whether new customers are likely to stay and generate long-term value.
When strategy is disciplined, creative improves. When targeting is precise, response strengthens. When lifetime value is understood, growth becomes more durable.
That is where I focus.
Ted Grigg, Direct Marketing Consultant and President
Industries We Have Served
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![Financial Industry]()
Financial Services
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![Healthcare Industry]()
Health Care
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![Energy Industry]()
Oil & Gas
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![Telecommunications]()
Telecommunications
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![Legal Industry]()
Hospitality
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![Education]()
Education
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![Transportation Industry]()
Public Transport
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![Government]()
Government
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![Aitline Industry]()
Airplane
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![Sales Leads]()
Real Estate
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![Transportation]()
Tourism
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![Insurance Industry]()
Insurance
Strategic Clarity Before Execution
Most direct response problems appear tactical at first. Response slows. Costs rise. Creative fatigue sets in. Mail volume increases to compensate. Internal teams debate execution details.
But execution is rarely the root cause.
Before changing format, offer, or channel mix, the underlying structure must be examined. How response is defined. How allowable cost targets are established. How much of the addressable market remains unpenetrated. Whether new customers are likely to stay and expand their relationship.
When those fundamentals are unclear, activity increases while profitability erodes.
Strategic clarity restores discipline before additional capital is deployed.
Results are not driven by activity alone. They are driven by structure, discipline, and economic clarity.
I do not begin with the creative. I begin with the economics that govern it. What is an acceptable cost per sale? What level of lifetime value supports that cost? How deeply your market has already been penetrated. Where attrition is eroding leverage.
From there, execution becomes intentional.
Creative improves because it is aimed correctly. Targeting strengthens because the opportunity is defined. Capital allocation becomes disciplined because the economics are understood.
Direct response works when structure supports it.
I Focus On One Thing. Results.
Senior-Level Experience. Directly Applied.
Independent. Focused. Accountable.
When you engage me, you work directly with senior-level experience. I have spent decades leading and advising direct response programs across financial services, healthcare, insurance, nonprofit, and multichannel acquisition environments.
I do not delegate strategic thinking to junior staff. If specialized creative or technical expertise is required, I engage proven senior professionals whose experience aligns with the assignment. Every contributor operates at a high level.
This ensures that strategic decisions are shaped by experience, not by training exercises or internal hierarchy.
You receive direct access to disciplined thinking and seasoned execution.
I operate independently because independence protects judgment. I am not aligned with a printer, agency, or platform whose revenue depends on volume. My responsibility is to the economics of your program and the long-term strength of your customer base.
That independence allows conversations that are sometimes uncomfortable but necessary. It allows strategy to be shaped by what is economically true rather than by what is easiest to execute or politically convenient.
Direct response requires discipline. It requires clarity about allowable cost, penetration limits, and customer retention. When incentives are aligned and assumptions are examined honestly, decisions become simpler and performance becomes more predictable.
My role is to provide that clarity before execution accelerates in the wrong direction.
Typical Situations
Response begins to soften and the explanation feels incomplete. Costs rise but the economics behind them are unclear. The team is active and committed, yet performance no longer reflects the effort being invested.
You may sense that creative is being adjusted without a clear testing framework. Mail volume may be increasing simply to maintain prior results. Forecasts may feel more hopeful than disciplined.
Response declines. Costs rise. Forecasts lose precision. Creative
becomes incremental. Mail volume expands simply to maintain prior performance.
These are the visible issues.
The deeper need is clarity about structure and alignment between acquisition economics, penetration limits, and long-term customer value.
When those elements are aligned, execution improves naturally.
When they are not, activity increases while profitability weakens.
“Ted Grigg has one of the best minds in direct marketing, period. He not only possesses razor-sharp strategic skills, but he also executes with precision and achieves maximum results in the campaigns he leads. I have worked with him on financial services and healthcare accounts and have always been impressed with his consistency, integrity, and results-generating performance.
”
— LEE SCHISSLER, INTEGRATED MARKETING STRATEGIST
Get in Touch
IfIf you are reassessing your direct response performance and would value a disciplined strategic review, please click the Contact Me button on the right.
You will find a form on that page where you can outline your situation and objectives. I will personally review your submission and contact you promptly with proposed next steps.