How We Work

The DMCG compensation structure offers maximum flexibility for your projects. After thoroughly listening to your direct marketing challenge and preparing a proposal for your approval, we create an agreement that meets your preferred arrangement.

Listed are the typical structures for our agreements.

DMCG Results

Ad Hoc Basis

For short-term projects or clients not yet ready for a monthly retainer, DMCG offers a flat fee based on each project’s specifications.

Extended Term Agreement

If your programs are ongoing and you need longer-term planning and implementation support, DMCG will prepare a long-term agreement for your consideration. The proposal includes a thorough description of the services provided, the client’s expectations for the agreement term, and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months, while others extend beyond one year.

Subcontracted Work

Most projects undertaken by DMCG require the services of direct marketing freelancers, printers, letter shops, data analysts, compilers, telesales firms, mailing list companies, and other subcontracted support to complete client-approved direct marketing programs. DMCG pays these subcontractors on the client's behalf. In some cases, the logistics require the client to pay the contractors hired by DMCG directly.

Depending upon the assignment, DMCG includes a commission in its supplier estimates and referrals for client work.

Creative Development Process

First, you tell us about the project, and we give you an estimate.

With your approval, we will ask you to send us background information and put us in touch with people who can provide input for your project. In addition, we'll be able to provide you with a well-thought-out questionnaire to help in the data-gathering process. With your feedback on our copy and design draft, we will revise the creative work to a fine-honed edge.

How many revisions do you get? Historically, the number of edits for our creative work averages one to three changes. We know you'll have revisions -- maybe more than a few. However, we do not charge for revisions unless you decide to change the project's direction.

Billing

50% of your estimate is due at the project's inception, and the balance is paid upon completion. All invoices are due and payable upon receipt. We accept PayPal, direct deposit, and checks.

Clients turn to DMCG for a variety of services depending on their needs. They include one or more of the following direct response activities.

  • Direct marketing program assessments

  • Copywriting and graphic design for direct mail, email, landing pages, telemarketing scripts, DRTV, print advertising, direct response radio, and other creative development

  • Test program development for B2C and B2B lead generation or direct sales structured for accurate results evaluation

  • CRM planning and implementation

  • Database setup, planning, and implementation

  • Conducting in-house brainstorming sessions

  • Proposal development for advertising agency direct response presentations

  • Face-to-face consulting to share direct marketing expertise

CONTACT TED GRIGG NOW

for a free 30-minute consultation.

The Direct Marketing Audit

The objectives of our direct marketing assessment include the following.

  • Uncovering new money-making opportunities within your present program

  • Identifying areas of inefficiency

  • Proposing new direct marketing activities that are most likely to generate incremental profits

  • These steps help our clients improve the sales performance of their direct marketing program.

  • The process includes three to five client sessions by phone, email, Skype, or in-person to gather pertinent information about your direct response initiatives. We prepare agendas for each session to ensure that your proper team members attend these sessions. Agendas also ensure that the consultant’s team covers and adequately understands the pertinent information.

  • We will propose spending a day or two in the field for some clients with field activities to observe your selling process. This will also expose DMCG to the customers’ concerns and objections.

  • We will do the same thing with the client’s inbound telemarketing conversations.

  • Listed is a sample list of the areas DMCG reviews. - Database - Sales process - Tracking - Annual plan - Media mix - Creative work - Response evaluation criteria - General observations - SWOT analysis - Recommendations

  • Such a project usually takes three to four weeks to complete. At the end of the project, DMCG formally presents the findings to the client with recommendations for overall program improvement.