How does DMCG consistently beat direct mail controls, create new ones, increase click-through rates, reduce cost per sale, and provide an accelerated return on investment (ROI)?

The answer comes down to four simple words: direct response experience and know-how.

Ted Grigg and his senior hand-picked team of direct response experts are confident they can give you a great shot at powerful results because we’ve achieved it before.  Over and over again.  In virtually all sectors.  In just about every format.

Our “sweet spot” is the tried-and-true direct mail package because it provides the perfect testing channel, enabling you to test lists, pricing, offers, formats, and creative executions simultaneously. Direct mail remains accountable, targeted, and, most of all, measurable.

Direct mail is just one of the channels we provide. We also provide creative support for DRTV, direct response radio, and the latest direct response channels. We excel at thinking outside the box while following tried-and-true marketing wisdom and data-driven support.

Areas of Practice

DMCG Results

Skilled offer development/response testing

After hundreds of direct response advertising tests in all media, DMCG knows how to identify and set up winning tests.

 We start by thoroughly researching your response history—both successful and failed offers. By combining this research with offers made repeatedly by competitors within and outside your industry, we develop potential test offers with the solid potential to outsell your control.

 Attention-capturing creative that cuts through the clutter

All direct marketing must cut through the clutter that hinders effective customer acquisition. As consumers sort through multiple emails (and spam filters that weed out even legitimate offers), direct mail enjoys less overall competition. Its relatively high cost filters out the fly-by-night and shady businesses. 

 Contrary to popular belief, direct mail is here to stay. Yet, it must be used wisely and judiciously. Ted Grigg chooses only senior creatives with an excellent track record of success and matches them to each client’s industry and unique challenges. The result is consistent direct mail packages that grab the consumer’s attention while building the client’s image and market position.

Laser-precision targeting

Direct mail’s targeting capabilities exceed other channels for clients with well-maintained customer transaction data. Through direct marketing analytics, you can select prospect lists based on the demographics and psychographics of your existing customers through your relational database. DMCG can enhance your direct and email marketing targeting efforts for customer acquisition and retention.

Most of all, accountable results

Acquiring customers at an affordable cost per sale is a lynchpin of a successful marketing program.

Determining whether to proceed with a direct mail test or expand it to the level of a campaign requires the expertise and knowledge we provide to balance direct marketing costs with the anticipated response and sales conversion rates. Approving these marketing costs relies on dividing campaign costs by the allowable cost per sale. 

This approach gives decision-makers what they need to make informed decisions.

By following the formula, you will know whether the direct mail channel can achieve the response rate you need to make the campaign successful. This guidance and skill make DMCG a valued partner. We protect your bottom line by reducing risks while producing results.

CONTACT TED GRIGG NOW

for a free 30-minute consultation.

DMCG Services Include

  • Infrastructure reviews such as database and CRM audits.

  • Direct marketing or communications staffing audits

  • Specific industry direct mail and email expertise for the franchise, managed healthcare, insurance, membership, and high ticket B2B lead generation industries.

  • Deep expertise in the advantages of direct mail advertising.

  • Direct response marketing audits.

  • B2B and B2C lead generation planning and implementation.

  • Direct mail advertising cost analyses.

  • Business perspectives that include both advertising agency and client-side experience.

  • Direct mail and multiple channel direct response creative development.

“Ted has helped us hone our Direct Marketing practices through the development of better lead and conversion tracking. He has been instrumental in developing our list compilation strategy and on numerous occasions has championed improvement in our process and procedures. His broad background and experience in Direct Marketing would be hard to find elsewhere and serves to supplement and shore up the lack of similar experience internally.”

RANDY STARNS, SR. DIRECTOR INDIVIDUAL HEALTH PRODUCTS BLUE CROSS AND BLUE SHIELD OF TEXAS