Direct Response Member Acquisition – AARP
Beat a seven-year standing control direct mail package
AARP beat a seven-year standing direct mail control by creating an innovative test package that generated a 40% increase in response for the same membership offer and a 15% decrease in package cost.
Saved millions of dollars AND increased the response rate
This saved millions of dollars on a circulation of nearly 50 million packages annually. AARP has not been able to displace this package format (though never used by AARP until this test) for 12 years running.
AARP Super Control
CONTACT TED GRIGG NOW
for a free 30-minute consultation.
DMCG Benefits
Engaging DMCG in your next project provides many benefits
More cost-effective than comparable services offered by direct marketing agencies
Provides more profound expertise than medium to large agencies that typically assign junior people to your account
Unusual depth of expertise in the insurance and managed healthcare industries
Business perspectives that include both advertising agency and client-side experience
Multichannel expertise, including direct mail, outbound and inbound telemarketing, broadcast, print, and digital integration