Direct Response Member Acquisition – AARP

Beat a seven-year standing control direct mail package

AARP beat a seven-year standing direct mail control by creating an innovative test package that generated a 40% increase in response for the same membership offer and a 15% decrease in package cost.

Saved millions of dollars AND increased the response rate

This saved millions of dollars on a circulation of nearly 50 million packages annually. AARP has not been able to displace this package format (though never used by AARP until this test) for 12 years running.

Sample Snap Pac Direct Mail Format

AARP Super Control

CONTACT TED GRIGG NOW

for a free 30-minute consultation.

DMCG Benefits

Engaging DMCG in your next project provides many benefits

  • More cost-effective than comparable services offered by direct marketing agencies

  • Provides more profound expertise than medium to large agencies that typically assign junior people to your account

  • Unusual depth of expertise in the insurance and managed healthcare industries

  • Business perspectives that include both advertising agency and client-side experience

  • Multichannel expertise, including direct mail, outbound and inbound telemarketing, broadcast, print, and digital integration