Many companies fear directness because it looks too much like selling when they ask for the order. Be sure to tell your audience what you want them to do in clear, direct language. Check out his blog. It is well worth your time.

This question came up when the editor for Inside Direct Mail contacted me for an interview related to offers in direct mail. I knew that he was contacting a number of other direct marketers in the US. So I was interested to see what he came up with.

Have you noticed how many surveys seem to skirt around the really meaningful questions? When they ask for your experience with a recent purchase,

They may be smart, driven and even successful at what they do. But if they are genetically right brain dominant and leading the company's marketing efforts, they do not have what it takes to succeed using direct response strategies.

Robert Boyar, CMO of LW Brand design conducted a “quickie ranking” of six important marketing variables among a select group of marketing professionals

This list applies partially to all direct response media, but I developed it primarily for direct mail development since this remains the core medium for many direct marketers.

In a recent post entitled "2008 Email Design Guidelines" Matthew Patterson wrote a list of "quick and Dirty Guidelines" in his blog that I have seen many times before:

In a recent post entitled "2008 Email Design Guidelines" Matthew Patterson wrote a list of "quick and Dirty Guidelines" in his blog that I have seen many times before:

In B2B lead generation, it is easy to get confused by the meaning of "suspects, prospects, and leads." Yet, a clear agreement on what they mean is essential to success.