Just Ask for the Order

Dean Rieck tells it like it is with 95% of the promotions out there in his recent post entitled "Be Bossy in Your Copy".

Many companies fear directness because it looks too much like selling when they ask for the order. Be sure to tell your audience what you want them to do in clear, direct language. Check out his blog. It is well worth your time.

Get back to the basics and your orders will come.