In the February 28, 2008 issue of DMNews, the "Gloves Off" section entitled "Could agency pitching move online?" featured opposing points of view on the topic. Joy Schwartz states her primary point with this comment.

In the "ExpertAdvice" section of the August 11 issue of DM News, Rick Linde wrote a thought provoking article about why CMO turnover has increased dramatically over the years.

Here are some wise words from an unnamed direct marketer as a response to one of Bob Bly's posts dealing with whether "old school" direct marketers know how to use direct marketing techniques successfully online.

Sometimes, we must look beyond pure response and look at what happens to our customer database when we continually insult them. Over time, the fickle customers stay and the committed ones jump ship.

A MENG member recently surveyed other members about what they were looking for when selecting an advertising agency. To become a MENG member, marketers must have a present or past experience as an executive making at least a $160,000+ base salary

In the past, I have always bent over backwards to support them. I ask them for their job profiles, review their client websites and ask them to describe the type of leader they are looking for

After all of this is done, then write copy that communicates key benefits to the perfect prospect taking great care to incorporate heavy keyword density to optimize the website for Google and other search engines.

Professor Calkins establishes the premise that a lot of effort goes into their development, but most marketing plans contribute little to the growth of the organization.

Writing such a simplified list brings with it the risks of generalization. Principles, guidelines and "rules" require caveats. There are exceptions to these precepts.