Let us create your next direct response control

Several publications have commented on controls created by dmcg.

One such article mentions an AARP control direct mail package dmcg created over a decade ago that persists to this day in spite of many attempts to displace with numerous direct mail tests. This is a good example of new member acquisition that must achieve sustained response rates across a multitude of list sources running into millions of pieces.

How should you evaluate a direct marketing consulting resource?

After literally hundreds of direct response tests in all media, the key strategists at dmcg bring unique strengths in offer development.

The process includes thorough research into a client's response history considering both successful and failed offers. We then combine this research with offers made repeatedly by competitors to come up with a client’s potential offer test candidates.

The editor for Inside Direct Mail interviewed Ted Grigg, President of dmcg and published an article entitled "Expert Offer Development Can Ignite Response." This article reflects Ted's ideas about the offer development process and the critical importance of the offer in creating successful direct marketing creative work.

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We had to enroll about 45% of the available Medicaid universe in our service area in the face of major competition. What's worse, we had five months within which to do it. G&A [now dmcg] did so well with their database marketing strategies that we had to stop all marketing activities after only four months into the program.

Ted Wille, Executive Vice President
Optima Health