Ted Grigg, Direct Marketing Consultant and President
Direct Marketing Results Powered by Experience and Commitment
It’s a fact: too many gimmicks and trend-chasing, unencumbered by direct marketing best practices, will not give you the one thing that really matters. Direct Marketing Results. Your stakeholders expect it. You demand it. To gain optimal direct marketing results, you need to align yourself with an expert resource who knows when to play by the rules and when to break them. A resource that performs direct marketing agency functions but with an emphasis on the strategy.
Someone who monitors and embraces the latest strategies, tactics and trends but also defers to time-proven direct marketing wisdom that leads to greater ROI.
Most of all, you need a resource who thoroughly understands that direct marketing success is not just based on one factor, but on a combination of integrated elements:
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If you want to increase your direct marketing response rates, reduce your cost per lead, or simply improve your results, then we should talk. Call Ted directly now at 214-280-2398 or email him with your questions for an initial FREE 30-minute consultation.
Contact us when you are facing these direct marketing challenges
Typical Assignments
Your direct mail or email response rates are dropping and you want to know how to reverse it
Your in-house marketing team lacks direct marketing expertise
You want an assessment of your direct marketing operation including personnel and processes
You need an outside, objective perspective of your direct marketing program
With the reduction of your marketing staff, you now need external direct marketing support on a contract basis
Your in-house database is not doing the job and you need recommendations for enhancing your database
Small Sample of Industries Served
Our
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We will provide you with a thorough audit of your past efforts, so you’ll immediately glean that we’re the “real deal.” We’ll take a look at your direct mail formats. We usually see too many postcards and self-mailers rather than the all-powerful letter enclosed in an envelope. Our direct mail packages will outpull your postcards twofold—and in some cases, fourfold.
We focus on one thing. RESULTS.
We’ve shattered controls and created new ones because we know what works in direct marketing, what doesn’t, and most importantly, why. You can count on us to do our homework by getting to know your customer, your product or service, your selling processes, your database and your former test results.
We know just what it takes to lower your cost per lead and cost per sale.
Ted Grigg has one of the most respected names in the direct marketing business. Through his decades of high-level direct marketing experience, he has sterling credentials in testing in all available media across a vast number of sectors. When you work with Ted and his carefully hand-picked team, you are in the best possible hands.
We work with proven direct marketing experts. And only senior talent.
You will work with senior level talent, spearheaded by a direct marketing pioneer—Ted Grigg—with over 40 years of successful experience on both sides of the desk.
With a proven portfolio of over 50 senior direct response copywriters and art directors, he offers highly knowledgeable talent to match the client’s sector and immediate need. We do not train, hire or work with junior people.
Direct mail remains a powerful marketing tool for B2B companies seeking to generate quality leads and drive business growth. However, ensuring successful lead generation through direct mail requires a strategic approach that maximizes impact and engagement. In this article, we will explore key factors that contribute to a successful direct mail campaign for B2B lead generation.