Direct mail remains a powerful marketing tool for B2B companies seeking to generate quality leads and drive business growth. However, ensuring successful lead generation through direct mail requires a strategic approach that maximizes impact and engagement. In this article, we will explore key factors that contribute to a successful direct mail campaign for B2B lead generation.

Chris Christiansen, a copywriter and art director friend of mine found in the Seattle area, shared a one-page list with me entitled “Eleven-Point Checklist for Direct Mail Success.”

The digital revolution requires omnichannel marketing for marketing success. There is one strategy that often gets overlooked, and that is direct marketing.

Direct mail brings unique advantages. Most people check their mail box daily for bills, Birthday cards, special offers from their favorite companies.

Direct Mail strategies that work consistently in the US tend to work in other Western societies. But the implementation process takes a different route

Have you noticed how difficult it is to find a customer service phone number these days? They give you email, Chat, and links.

This focuses your budget on your most profitable customers and less on what's left over. Drive your plans using a single evaluation process to create successful marketing programs.

Some super controls have resisted many attempts to beat them. The discouraging part is that those direct mail winners often look unlikely to win.

If you bought a lottery ticket but didn't scratch it, would you start spending your jackpot? Of course, you wouldn't -- you need to know whether or not you actually won something first.

For years, I've seen direct response TV advertisements that sell everything from vacuum cleaners and kitchen utensils to jewelry.

For decades, marketers believed that combining messages through many channels increased response rates. During my career, several tests proved that this strategy works most of the time.

Direct marketing (or any marketing effort) suffers from these barriers in client companies. Most of them fall within the realm of common human weaknesses

We have hundreds of restaurants nationwide with a well recognized brand. But some stores are not doing well at all.

I see this in the job descriptions that specify channel expertise. Which one do I see the most often? Digital marketing. Think about the implications

There's a lot to like in this fascinating 1947 resignation letter from Bill Bernbach. Some of his statements, however, expose much of what is wrong with the advertising industry even to this day.

The evaluation process highlights the primary difference between direct marketing and other strategies such as digital marketing.

One of the most frustrating aspects of practicing the direct marketing strategy comes from marketers who think they grasp the scope of what direct marketing can do for their companies.

For people who aren't familiar with the term, this post describes what direct marketing is. How is it advantageous for a company?