Dean Rieck’s superb Direct Creative Blog provides a listing of his practical and FREE articles about how to create winning direct response copy. Go here and survey an even larger list of useful articles.

Here are a few titles to whet your appetite.

- The Second Greatest Offer in the World
- The 7 Persistent Myths of Direct Mail
- The Emotional Appeals That Make People Buy
- How Technology Has Changed Creativity in the Ad Business

There are many more titles.

The best part is that Dean knows what he is talking about and provides solid advice for both copywriters and those of us who manage and evaluate direct marketing creative work. Take a few minutes and check out a couple of his articles. You'll be glad you did.