The dmcg Difference

Today's fast changing direct marketing space requires unusual strategic insight as well as truly capable teams.

This virtual agency model not only offers you proven expertise at the lowest cost. It also allows dmcg to take on both small and large accounts regardless of the direct marketing problem.

dmcg clients appreciate this level of flexibility that matches the right talent to their specific marketing problems.

Senior expertise nets the best results

Proven expertise yields the best results. dmcg contracts with senior talent that has worked in senior positions on both the agency and client side.

 

I have known Ted for over 20 years starting back when he was working at Bozell & Jacobs as a direct response account supervisor on our business. I use him now for all of our annual planning or any project that requires isolating and prioritizing all of the options. He makes my job easier and more productive and I recommend him highly to both experienced and inexperienced direct marketers.

Gene Dalbo, Director
Marketing Communications
Boy Scouts of America Supply Division

We are your “virtual” direct marketing agency

You get better results with dmcg’s senior talent and depth of direct response expertise

With no full time employees, the consultancy finds and contracts with talented direct marketers few clients would be able to hire on a full-time or part time basis.

Sometimes that expertise is industry specific.

Often referred to as a “virtual” direct marketing agency, this approach works well if the team leader can lead, manage budgets and generally assure compliance to the highest standards of the industry.

As a former leader with a proven track record at several national direct marketing agencies and former client executive, Ted brings strong management and subject expertise that highly talented teams quickly respect and follow. And this respect translates into delivering the results you need to reach your sales goals.

Here are a few of the steps dmcg follows to build your team.

1. Determine the scope of the project. What services are included? Creative development, list development, program planning, preparing the sales team for the lead flow, database setup, online or internal CRM system requirements with lead and sales tracking capabilities, customer profiling, response propensity modeling, multichannel mix and so forth.

2. Evaluate what industry expertise is required? CMS marketing regulations for healthcare lead and sales generation, basic knowledge of underwriting rules, level of direct response expertise, type of online expertise, timeframe requirements, and so on.

3. Once the resource requirements are determined, Ted selects the copywriter, art director, database expert, list sources, online experts, print production sources, service bureau and possibly other team members for availability and budget input.

4. dmcg then creates a phased approach depending upon the scope of the project.

5. dmcg develops a proposed plan with a financial proforma that blends the budget with the response requirements required to achieve the clients' sales and financial objectives.

The preparation of this plan requires considerable time and skill, so there is a flat fee associated with its creation. The payoff is that the client has the documentation required to sell the project internally for budget approval by offering clear financial objectives that define success before proceeding with the program.