Case Studies

Engaging dmcg in your next project provides a number of benefits

  1. More cost effective than comparable services provided by direct marketing or freelancers
  2. Provides deeper expertise than medium to large agencies that typically assign junior people to your account
  3. Unusual depth of expertise in the insurance, managed health care and not-for-profit industries
  4. Business perspectives that includes both advertising agency and client side experience 
  5. Multichannel expertise including direct mail, outbound and inbound telemarketing, broadcast and print

 

 

What our clients say...

Ted is a highly skilled marketer with the knowledge and experience you need to complete a successful direct marketing project. Working with Ted in a consulting arrangement for over 10 years I can tell you his strategy is on target and will raise your response rates.Looking to improve your results? You owe it to your company to give Ted a call.

Paul Fulham, President
Zachry Associates

Finding ways to beat long-standing direct mail controls when all else has failed – AARP

 

Beat a seven-year standing control direct mail package

For AARP, beat a seven-year standing direct mail control by creating an innovative test package that generated a 40% increase in response for the same membership offer combined with a 15% decrease in package cost.

Saved millions of dollars AND increased the response rate

This saved millions of dollars on a circulation of nearly 50 million packages each year. AARP has not been able to displace this package format (though never used by AARP until this test) for 12 years running.