Case Studies

Engaging dmcg in your next project provides a number of benefits

  1. More cost effective than comparable services provided by direct marketing or freelancers
  2. Provides deeper expertise than medium to large agencies that typically assign junior people to your account
  3. Unusual depth of expertise in the insurance, managed health care and not-for-profit industries
  4. Business perspectives that includes both advertising agency and client side experience 
  5. Multichannel expertise including direct mail, outbound and inbound telemarketing, broadcast and print

 

 

What our clients say...

Ted is a highly skilled marketer with the knowledge and experience you need to complete a successful direct marketing project. Working with Ted in a consulting arrangement for over 10 years I can tell you his strategy is on target and will raise your response rates.Looking to improve your results? You owe it to your company to give Ted a call.

Paul Fulham, President
Zachry Associates

Generating leads in a hyper-competitive market place while simultaneously lowering the cost-per-inquiry – Blue Cross Blue Shield of Texas

 

Creating winning btoc insurance lead generation takes more than luck

For Blue Cross Blue shield of Texas, beat a three-year standing control for an individual health insurance lead-generation direct mail package in a three-way test. The client ran two DMCG created direct mail packages against the control package.One of the new DMCG packages beat the control increasing response rates by more than 30%.

The DMCG list portion of the test also increased the Client's circulation by better than 40%.

Click to enlarge