About Us

The typical dmcg client

As a direct marketing consultant, Ted's typical client possesses some of the following characteristics.

  1. The client or one of its divisions already uses existing direct marketing and relies heavily on direct response advertising to generate sales and sales leads.
  2. If the client is new to the direct marketing discipline, then the company has appointed an internal direct marketing champion with decision making authority who acknowledges the money making power of database marketing.
  3. The client wants an objective view and an outside perspective about how to improve the productivity of his company's direct response advertising. 
  4. Some dmcg clients want a 360% view by asking Ted for an audit of the creative work, the suppliers, the master file of clients/prospects, or the internal inbound/outbound telemarketing staff.
  5. In some cases, the client does not have the needed direct marketing expertise to create, implement and evaluate best practice direct response programs and relies on dmcg for direct marketing strategic guidance.

Ted is the REAL thing when it comes to direct. Only one out of a hundred marketers really gets direct. Ted does. I recommend that you bring Ted in early on in the program because he'll save you from going down a few dead ends.

Dick Maggiore, President and CEO
Innis Maggiore Group Integrated Communications

A Direct Marketing Consulting Group

 

dmcg was founded by Ted Grigg in 1987 to provide direct marketing consulting services to a variety of industries. Services include direct marketing planning, strategic direction and tactical implementation as needed to achieve specific sales objectives.

In his past, Ted set up several successful direct marketing agency divisions from scratch for well-known general advertising agencies.

As a client, he led the marketing program for a national mail order insurance company and just prior to setting up his direct marketing consulting practice, he headed up a Medicare product for a nationally prominent HMO with presence in 34 US markets.

To this day, Ted continues to work heavily in the insurance industry generating health insurance leads. He also works with health care industries creating quality health and group insurance leads.

Another industry he gravitates to naturally are the non-profits probably due to his exposure to fundraing it while working for Zachry Associates in Abilene, Texas and later as a Vice President with Grizzard Advertising in Atlanta, Georgia. His biography demonstrates a passion for the direct marketing strategy that pays off big for his clients in virtually every industry.

With a wide diversity of experience in multiple industries, Ted assembles the best marketing and creative support available in the industry to achieve clients' marketing objectives.

These resources include specialists in direct response creative development, CRM planning, database engineering, prospect and house file list enhancement, telesales, back end response analysis and direct mail production.