When you are facing these direct marketing challenges, contact Ted Grigg

  1. You are launching a new product that requires direct response planning and implementation
  2. Your direct response rates are dropping and you want to know how to reverse it
  3. Your in-house marketing team lacks direct marketing depth of expertise
  4. You want an assessment of your direct marketing operation including personnel and processes
  5. You need an outside, objective perspective of your direct marketing program
  6. As a general advertising agency, you need someone who is experienced in both direct and general advertising
  7. With the reduction of your direct marketing staff, you now need external direct marketing support on a contract basis
  8. You are looking for a direct marketing consultant who will bring fresh thinking to the table
  9. You need an assessment of your direct mail creative and production resources

What our clients say...

Professionalism, Innovation and Results: That's what you get with Ted. His team is a creative force to be reckoned with, and our company is all the better for it. With Ted's team, you've definitely got a friend in the business

Tammy Green, VP Quality Assurance
Online Financial Services
First Tennessee Bank

We write your direct marketing plans to give you the lowest cost per sale

 

This ability comes only with Ted Grigg’s 30 years of high level direct marketing experience spending millions of dollars for testing in all available channels across many industries.

Access to DMCG's proven network

In addition to his own expertise, Ted brings premier direct marketers to you through his proven network of direct response experts throughout the US.

We often tell our clients that they hire us to guide them into testing offers, channels, direct mail formats or any number of variables that have the best chance of beating their controls.

After testing literally hundreds, if not thousands of different variables, we help you narrow down your field of options focusing only on those that have the best chance of winning.

Define success before launch

Here are the financial criteria we use to evaluate the success and ultimate expansion of a test program. How much can you afford to spend on an average sale? How much can you afford to spend on each lead at a given conversion rate?

We help you define what you consider success before embarking on the strategy. Before we start the planning process, we begin with your financial pro forma. This simply means that you and your financial people provide us with the key numbers.

Based on these numbers, we then prepare a simple formula or use one you already created to help you determine if a program warrants expansion or not.

And if we beat your existing controls or models with new ones, then your success becomes our success as well.