When you are facing these direct marketing challenges, contact Ted Grigg

  1. You are launching a new product that requires direct response planning and implementation
  2. Your direct response rates are dropping and you want to know how to reverse it
  3. Your in-house marketing team lacks direct marketing depth of expertise
  4. You want an assessment of your direct marketing operation including personnel and processes
  5. You need an outside, objective perspective of your direct marketing program
  6. As a general advertising agency, you need someone who is experienced in both direct and general advertising
  7. With the reduction of your direct marketing staff, you now need external direct marketing support on a contract basis
  8. You are looking for a direct marketing consultant who will bring fresh thinking to the table
  9. You need an assessment of your direct mail creative and production resources

What our clients say...

Professionalism, Innovation and Results: That's what you get with Ted. His team is a creative force to be reckoned with, and our company is all the better for it. With Ted's team, you've definitely got a friend in the business

Tammy Green, VP Quality Assurance
Online Financial Services
First Tennessee Bank

You get a consultative approach to your assignments

 

Here's what you can expect by contracting with dmcg.

Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI.

The steps we typically take when getting up to speed on your assignment include the following.

  1. Customer profiling

    The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files.

  2. Response data forensics

    By analyzing your past direct marketing results, we create offers and new single channel or multichannel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls).

  3. Creative development

    For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners.

  4. Financial pro forma

    Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale.

  5. We can act as an extension of your staff

    Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are stakeholders.

    This simply means that as consultants, what we do after the program runs separates use from advertising agencies.

    We look at the total selling process looking for barriers that are affecting response rates.

    This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer's first response and tabulate every step. We then submit a written report to you with our recommendations for both sales improvement and new selling opportunities.

  6. We become a new source of learning for your internal staff

    When you engage us, you will increase your team's internal depth. You will expose them to our analytical and creative processes thus contributing to their own skill set.

  7. Reduce your need for full time staff

    It should be noted that you may not need FTE's at the level dmcg brings to the table. So we offer the resource you need at a fraction of what it would cost you for comparable internal talent.